Vino that is truly Italiano
By Agnes Yu
Despite pessimistic economics spurred by Moody’s recent downgrade raining on the parade, Italy remains a booty peninsula unrivalled in art, opera, fashion and above all, food and drink. A drink in particular is wine. Wine that can be red, white or rose, wine that is sparkling or still.
Here on another peninsula far, far away, Francesco Morello and Stefano Piantoni teamed up to create the Italian Wine Club (IWC) Seoul, a company that promotes Italian wines as easy, accessible and to be enjoyed in a friendly environment.
Morello works for Sureung Wine, a wine importer and Piantoni works for the Italian Chamber of Commerce in Korea (ITCCK). Together they have great synergy. They met two years ago at an event organized by the ITCCK to introduce Italian wines to wine importers.
Morello attended as an importer. He says, “I have always found in Korea, a kind of lack of marketing activity for wine on behalf of the final consumer instead of industry people.’’
Collaborating with other wine importers and Italian restaurant owners, the pair of young men decided t
Oct 11, 2011