K-snacks sell nostalgia with tableware, hand warmers and storybooks
Those were among the reactions posted on social media after Binggrae announced that its iconic Banana Flavored Milk — affectionately nicknamed "Fat Banana Milk" ("Ttungba") for its distinctive bottle shape — would be transformed into a ceramic tableware set. Since its debut in 1974, the drink has become one of Korea's best-known beverages, enjoyed across generations. More recently, it has also gained popularity among foreign visitors thanks to the trend of mixing it with coffee and other convenience-store drinks. Capitalizing on renewed interest in the brand, Binggrae recently unveiled a ceramic dining set inspired by the bottle's distinctive shape, which itself was modeled after the traditional Korean moon jar of the late Joseon Kingdom era. Developed in collaboration with premium ceramics brand Yido Onhwa, the set resembles a bottle of Banana Flavored Milk when assembled, but separates into five pieces: a rice bowl, soup bowl, side-dish bowl, plate and small sauce dish. Available in the drink's signature yellow banana flavor and pink strawberry flavor designs, the collection debute
