Korea, a land of coffeeholics
By Jun Kyoung-wooPeople, especially those engrossed in work, drink coffee as if it’s water from early in the morning until late at night. In fact, workaholics are mostly coffee-holics.Koreans started drinking coffee around the era of the Korean Empire (1897-1910). At the time, coffee was a rarity, but the instant coffee mix brought in by the U.S. Army after the Korean War allowed anyone to enjoy drinking coffee. A perfect harmony of sugar and cream, instant coffee dominated Koreans’ taste for nearly 40 years. The sweet taste captivated Koreans who lived in challenging conditions.What used to be called “dabang coffee,” a mix of coffee, cream and sugar in approximately equal proportions of 1:1:1, became widely popular and available from imported vending machines in 1977. Korea’s unique coffee culture, in which coffee is served in a small, 120 ml paper cup, was established around this period.The 1988 Seoul Olympics changed everything in Korea, including coffee. Entering the 1990s, the coffee bean trend bloomed. Coffee “shops” specializing in cof
Nov 12, 2014