BAT Korea has new CEO
By Lee Hyo-sikErik StoelBritish America Tobacco Korea (BAT Korea) said Tuesday that it has promoted marketing director Erik Stoel to CEO, who will replace outgoing Guy Meldrum on Jan. 1, 2016.Stoel, born in the Netherlands, has been marketing director at BAT Korea for the past three years. He has made a substantial contribution to the tobacco maker by turning its flagship brand Dunhill into one of the country’s best selling brands, the company said.Stoel has also successfully introduced a new sales and distribution structure, enabling BAT Korea to become the first multinational fast-moving consumer goods maker in Korea to adopt such a system.“I am honored to have been given the opportunity to continue working with such an outstanding group of leaders here in BAT Korea,” Stoel said. “As BAT Korea is a strategically important market for the BAT Group, we will make sure that we continue our journey for growth by providing Korean consumers with innovative and high quality products that meet with their trendy preferences.He said the company will try to ship more ci
