Hyundai Motor chairman calls for success of Genesis brand
By Lee Hyo-sikHyundai Motor ChairmanChung Mong-kooHyundai Motor Group Chairman Chung Mong-koo is calling on the heads of overseas branches to work harder to nurture the automaker’s premium Genesis brand in 2016.With Hyundai’s first premium brand sedan, the EQ900 (globally named the G90), making a great deal of sensation here over the past month, the chairman wants to repeat its success in the United States and elsewhere next year.The vehicle will make its first overseas debut at the North American International Auto Show on Jan. 13 in Detroit.Chung held a meeting with heads of overseas offices at group headquarters in southern Seoul, early Tuesday. They reported sales and other business-related matters to the chairman.“Despite the prolonged global economic downturn, a slowdown in China and other unfavorable business conditions, we have been faring better than our competitors,” Chung was quoted as saying. “This year, we launched the premium Genesis brand and broke ground for two new plants in China. We must spare no effort to make the Genesis a huge succe
