COEX to acquire exhibition firm in Vietnam
By Lee Hyo-sikCOEX CEO Byun Bo-kyungCOEX, the operator of the country’s largest convention and exhibition venue in southern Seoul, will acquire an exhibition firm in Vietnam next year as part of its efforts to find new growth engines abroad.COEX CEO Byun Bo-kyung said Wednesday that the company will make aggressive inroads into China and Southeast Asia in a bid to emerge as a globally-competitive entity in the meeting, incentive, convention and exhibition (MICE) industry.“The global MICE industry has been dominated by the U.S. and European companies. But their presence is still minimal in China and Southeast Asia,” Byun said during a press conference marking the 30th anniversary of COEX“COEX will nurture its competitive edge and establish a strong presence in Vietnam and other Asian countries. I will do everything I can to foster the MICE sector as Korea’s next growth engine,” the CEO said. “We will acquire an exhibition firm in Vietnam and establish a joint venture in China to more effectively capitalize on Asia’s rapidly growing MICE
