Nongshim's Zha Wang surges in ramyeon ranking
By Lee Hyo-sikNongshim's Zha WangNongshim's premium instant jjajangmyeon (noodles in black bean sauce) product Zha Wang has changed Korea’s ramyeon industry by altering consumers’ perception of the noodles.According to Nielsen Korea market research data released Wednesday, Zha Wang was the second-highest selling instant noodles in Seoul and Gyeonggi Province in the first 10 months of this year. In Busan, it was the third-most popular ramyeon.Nongshim’s flagship product, Shin Ramyeon, was the most popular instant noodles in all regions, according to the 2015 ramyeon map drawn by Korea’s largest maker of instant noodles.Since its launch on April 20, Zha Wang has been receiving acclaim thanks to its thick noodles and rich jjajang sauce, with sales increasing across the board -- from mega retail outlets to convenience stores and supermarkets.Nongshim said it focused on the traditional taste of jjajangmyeon rather than creating a new taste for the product. It received five stars in an evaluation by the company's top management before the launch.The product has
