Mercedes-Benz bets high on SUVs in 2016
By Lee Hyo-sikMercedes-Benz will mobilize more resources to double its sales of sport utility vehicles (SUVs) in 2016 from this year to capitalize on this rapidly-growing segment, the head of the firm’s Korean unit said Tuesday.Mercedes-Benz Korea CEO Dimitris Psillakis said the German automaker will continue to invest a substantial amount of money to open more showrooms and customer service centers, as well as hire more workers.“SUVs account for about 7 percent of our sales here. We would like to double the share to 14 percent in 2016,” Psillakis said during a media event at the Muju Resort, North Jeolla Province, Tuesday. “The SUV segment is an important contributor to our growth and can play a larger role in bolstering our presence in Korea. Our SUV offensive is in full swing and we will keep our SUV story rolling for 2016.”The CEO said the automaker will introduce the new GLC and the new GLE SUVs in January.“There are many off-road or sport utility vehicles in the world, but Mercedes-Benz first defined the truly iconic ones,” he said. &ld
