POSCO’s new portfolio boils down to 8 specialty steels
Major steelmaker POSCO has revamped its product portfolio by streamlining it into eight “strategic steels” for global markets. The company said Wednesday that the eight key product categories will be managed under its new “One Team” system, which seeks to eliminate internal limitations posed by different bureaus and divisions. The renewed operation is the company’s response to rising low-priced steel imports in Korea and nontariff barriers in its global markets. POSCO last February launched four project teams tasked of operating half of its strategic steels: stainless steel for next-generation growth markets; PosMAC for renewable energy; high-manganese steel; and premium electric arc furnace steel. Last December, the company also introduced other project teams for the rest of its strategic steels: heavy plates for energy infrastructures; electrical steel for power transformers; GigaSteel (ultra-high-strength lightweight steel); and HyperNO (high-efficiency non-oriented electrical steel). POSCO said the eight project teams have all begun operations. Each team individually takes
