What new features does BAT Rothmans add in glo HYPER pro+?

glo HYPER pro+ adds QuickStart, which shortens ramp-up time to 10 seconds, and AutoStart, which begins preheating automatically when a neo stick is inserted. It also includes an EasyView screen, Easy Care notifications, Fast Charge and a removable, replaceable battery.

Why did BAT Rothmans say it developed glo HYPER pro+?

The company said it aimed to reduce inconvenience throughout the device’s use cycle for adult smokers. It also linked the launch to a wider consumer trend in which electronics makers compete on ease of use and intuitive operation as well as performance.

How long can glo HYPER pro+ be used in one session and how does it compare with the previous model?

BAT Rothmans said glo HYPER pro+ can be used for up to five minutes per session. That is 30 seconds longer than the standard mode of the previous glo HYPER pro model.

BAT Rothmans' glo HYPER pro+ focuses on easy use

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Summary

BAT Rothmans has launched glo HYPER pro+, a heated-tobacco device in Korea designed to make heating, operation and maintenance easier. The product was officially released on Aug. 18, about two years after the company’s previous new launch in 2024. It uses QuickStart to cut ramp-up time to 10 seconds, adds AutoStart, and includes EasyView, Easy Care and Fast Charge features.

Key Facts

BAT Rothmans said glo HYPER pro+ was officially released on Aug. 18.
The device uses QuickStart technology to reduce ramp-up time to 10 seconds, which the company said is twice as fast as the standard mode of the previous glo HYPER pro model.
It offers two heating settings, standard mode and boost mode, and can be used for up to five minutes per session, 30 seconds longer than the standard mode of the previous model.
The EasyView screen shows battery level, session progress and the selected mode, while Easy Care provides on-screen notifications when cleaning or maintenance is needed.

By Ko Dong-hwan

Published Sep 9, 2026 11:50 am KST

BAT Rothmans' glo HYPER pro+ / Courtesy of BAT Rothmans

BAT Rothmans has launched glo HYPER pro+, a heated-tobacco device designed to streamline user experience, from heating and operation to maintenance.

The product was officially released on Aug. 18, marking the company’s first new product launch in about two years since the release of glo HYPER pro in 2024.

BAT Rothmans said the new device reflects a growing trend in which consumer electronics makers increasingly compete not only on performance but also on how easy and intuitive their products are to use.

The American Customer Satisfaction Index’s 2024 Household Appliance and Electronics Study identified ease of operation, initial setup and menu navigation as key elements of customer experience for computers and televisions.

A similar focus was reflected in developing glo HYPER pro+, with the company seeking to reduce inconvenience for adult smokers throughout the device’s use cycle.

One of the most noticeable changes is the heating time. The device uses QuickStart technology to reduce ramp-up time to 10 seconds, which the company said is twice as fast as the standard mode of its previous glo HYPER pro model.

The device also includes an AutoStart function. Once a neo stick is inserted, preheating begins automatically without requiring the user to press a separate button.

Glo HYPER pro+ offers two heating settings — standard mode and boost mode — using HeatBoost technology. Users can select a preferred setting through button controls. BAT Rothmans said the device can be used for up to five minutes per session, 30 seconds longer than the standard mode of the previous model.

An EasyView screen on the device’s front displays key information including battery level, session progress and the selected mode.

The company has also highlighted maintenance-related features. Its Easy Care function provides on-screen notifications when cleaning or other maintenance is needed, while its Fast Charge capability and a removable, replaceable battery are intended to offer greater flexibility for daily use.

“User experience has become an important factor in determining brand competitiveness in the electronics market,” a BAT Rothmans official said. “With glo HYPER pro+, we’ve focused on reducing inconvenience throughout the experience for adult smokers, from intuitive operation to easier device maintenance.”

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