Chains take a shot at low-priced coffee market
As low-priced coffee grows in popularity, more coffee retailers are vying to expand their market share. The photo shows cups of iced Americano from four major low-priced coffee drink retailers ­ from left: Paik’s Coffee, McDonald’s McCafe, Ediya Coffee and CU’s Delaffe. / Korea Times photo by Lee Min-hyungBy Lee Min-hyungA price war is brewing among four major low-priced coffee drink retailers vying to get a greater share of the market.Among the four retailers, which include Ediya Coffee, convenience store chain CU and McDonald’s McCafe, Paik’s Coffee is the fastest-growing. To date, the coffee drink retailer has achieved unparalleled success, opening 69 stores across the nation since it began franchising in February 2014.Paik’s Coffee “We sell about 1,000 cups every day, mostly Americanos,” said a Paik’s Coffee store manager in Seoul.Paik’s Coffee, headed by CEO Paik Jong-won of parent company The Born Korea, attributes its success in part to its lower prices and generous servings. A medium cup of iced Am
Jul 8, 2015