RESTAURANT OF THE WEEK Taejon Burger offers Expo nostalgia and juicy burgers
By John A. Riley Back in 1993, Daejeon (then known as Taejon) hosted Expo ’93, an event that has left a lasting mark on the city: part of the site is now used for filming Korean dramas, such as the 2021 blockbuster Netflix hit "Squid Game." Daejeon still uses Kumdori, the alien mascot of the Expo, as its official emblem. Another smaller but still crucial part of the Expo's legacy is Taejon Burger, which takes Expo nostalgia as its concept. Taejon Burger is nestled in Soje-dong, a refurbished neighborhood that used to house the city's railway employees, and is therefore just a stone's throw from Daejeon Station. The area has now been regenerated, with many of its traditional houses transformed into international and fusion restaurants. Yoo Jun-sang, a successful real estate agent of 13 years, wanted to be part of Soje-dong's regeneration, and his passion for gourmet burgers was the first thing that came to mind. Since many of these businesses took Soje-dong itself as their theme, Yoo wanted a theme that encompasses Daejeon and its modern history. He had visited the Expo back when he wa
Jul 24, 2024