Global Community

Viva Peroni

By Agnes Yu Premium labels distinguish that of superior quality and value. Peroni Nastro Azzurro, Italy’s number one, super premium beer, boasts that distinction. Successfully launched in the local market on May 27, the brand philosophy, “Peroni Nastro Azzurro is Italian style applied to beer” has quickly spread to the main hip and happening venues in Seoul. In order to introduce to the Korean public some internationally appreciated Italian icons from the world of fashion and design a series of “Momenti Peroni” events is being planned where everyone is drinking Nastro Azzorro. In collaboration with Carrera sunglasses, executive chef Sebastiano Giangregorio and the Italian Chamber of Commerce in Korea, the first event “Momenti Peroni & Carrera” will take place this Thursday at Paninoteca, in the popular Garosu-gil neighborhood in Shinsa-dong, Seoul. Guests are welcome to submerge themselves in real Italian style and culture while gorging on authentic Italian finger food and many bottles of Peroni beer. Founded under the family name, the Peroni Brewery dates back to 184

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SSMBA to hold children fundraiser

By John Redmond Students of the Sejong-Syracuse Global MBA (SSMBA) program will hold a charity music festival being held in three venues in Hongdae, Seoul, on the night of Nov. 11. Beginning at 9 p.m., the event named HELP! 11-11-11 will be held at Club Ta, Club FF, and Gogo’s 2, all located on the same street in Hongdae. All money raised goes to SOS Children's Village to help with three orphanages they run, and ideally, help to open a fourth one. SOS Children’s Village is an independent international organization established in 1949 to protect the needs and rights of children. They run 450 different villages for children in over 100 countries, helping to provide a regular life for children who have been abandoned or orphaned. SOS Korea operates three villages in Seoul, Daegu and Suncheon. The entire event was conceived and planned by the students of the SSMBA, a student body comprising of people from over 22 different countries, as part of their annual activities. The first band will take the stage at Gogo’s 2 at 9 p.m. and the music starts at the other two venues

NZTE to hold New Zealand Food Connection 2011

By John Redmond New Zealand Trade and Enterprise (NZTE) will hold the “New Zealand Food Connection 2011” at the Plaza Hotel in Seoul on Nov. 15. beginning at 5 p.m. Finishing at 8 p.m. the event includes 20 representative New Zealand food and beverage companies. The second event of its kind aims to introduce fresh and safe premium food and beverage (F&B) items of New Zealand to Korean F&B industry experts and promote long-term cooperation between the two country’s F&B industries. Larger in scale than last year’s event, it will include 20 representative F&B companies such as Zespri, Beef and Lamb New Zealand, Fonterra and will showcase products such as meat, fruits, honey, organic juices, liquor, dairy and sauces, many of which will be on display for the first time in the Korean market. “We have expanded our range of New Zealand F&B export products and a good example is the recent launch of Airborne Honey, which was introduced to Korean market through E-mart,” said Graeme Solloway, Trade Commissioner of New Zealand Trade and Enterprise. “I fully expect all first

SIWA bazaar takes you around the world

By Valerie Pergay Travel and experience the world in a day at the Seoul International Women’s Association (SIWA) and Diplomatic Community Charity Bazaar on Nov. 15 from 9:30 a.m. to 3 p.m. at the Grand Hilton Seoul. Held once a year the SIWA and Diplomatic Community Bazaar is an international market place filled with over 40 country booths selling specialty goods from around the world. From French cheeses, Swiss chocolates to exotic wares and handicrafts, you will find plenty of treats and gift ideas for the holidays. Be transported as the diplomatic community presents a multicultural showcase. This year’s event will feature the Russian group Moscovia who will perform traditional song and dance routines while professional belly dancer Belynda Azhaar will hypnotize the crowd. The instant lucky draw and grand raffle will provide plenty of opportunities to win great prizes from air tickets to Paris and Vietnam and hotel accommodations in Saipan to many fashion goods and beauty products provided by the generous corporate sponsors. After all the shopping and festivitie

Toast to make a new world record

By Agnes Yu Raise your glass to go down in history with Pieroth Wines on Nov. 20 at exactly 8 p.m. sharp in the largest, synchronized wine tasting ever. Held simultaneously in 25 countries with a target of 25,000 people the attempt to break the Guinness world record in Seoul will take place at High Street Market in Itaewon. Previously, on May 21, 2008, the managed pub chain JD Wetherspoon broke the record with precisely 17,540 enjoying a complimentary glass of chardonnay for participating. Combining some fun to go along with the toast the evening kicks off at 6:30 p.m. and includes a silent auction with a variety of coveted items donated by sponsors _ the American Women’s Club Korea and SantaFe Relocation Services. Participants will submit bids in writing throughout the evening and the highest bidder can gloat in victory. There will also be a lottery with the chance to take home vouchers for hotel stays, bottles of wine, and gift certificates for High Street Market, etc. All proceeds from the evening will go to Another Home, a safe house for abused underage girls.

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