Itaewon venue offers new 'View' for music scene revival
Batu band, winner of season 3 of the Battle of the Bands, performs at View 33 Itaewon. / Courtesy of Kyutae Kim of vancity604By Jon DunbarA new name has been appearing in local concert listings, as an Itaewon venue aims to revive the live music scene there, right in the center of Seoul's rapidly changing foreign district.View 33 Itaewon gets its name because it's located at Itaewon Station exit 3 on the third floor, and “obviously we have the best view,” general manager Cindy River told The Korea Times in an interview.River has been part of the food and beverage industry for 25 years, eight of which have been in Korea, and she's familiar with Seoul's live music scene, which seems to be in constant retreat all across the city. Most of the music spaces remaining in the Itaewon area are tiny basement venues, and she wants to offer something better. “Summer's coming,” she said. “I had this vision: all our windows open, we have the best location, outside speakers ― I want to make it a full-blown live music show place.”View 33 opened last June, and River
Mar 12, 2019By Jon Dunbar