Wyndham sets sights on local cities in Korea
The Ramada Encore by Wyndham Jeju Seogwipo EastBy Kang Seung-wooIn the supposedly saturated Korean hospitality market, where international and domestic hotel chains have flocked to Seoul and its surrounding areas, Wyndham Hotels and Resorts, the world's largest hotel franchise company, is taking a different approach: going to cities outside the capital region.Wyndham, which runs the Ramada and Howard Johnson hotel chains, has 42 hotels across the country, with 35 of them located outside Seoul.Joon Aun Ooi, Wyndham's president and managing director of Southeast Asia and the Pacific Rim“We are at the forefront of hotel development in Korea and expanding our presence in line with the country's larger strategy to drive both domestic and international travelers into secondary cities,” Joon Aun Ooi, the company's president and managing director of Southeast Asia and the Pacific Rim, said in an interview with The Korea Times. According to the Malaysian, Korea is a key market for the group, as it is one of the top outbound destinations from China, the world's largest tourism sour
Nov 28, 2019By Kang Seung-woo