Raison d'etre of models
By Victoria KimKorea's first fashion models were Ha Young-ae, Jo Mi-ryung, and Kang Gui-hee who debuted in No Rah No’s fashion show in 1956 in Seoul. Their occupation was housewife, actress, and Miss Korea, respectively. Ha Young-ae was the one who appeared on the show for the longest time until 1964.Few of the first generation of Korea’s fashion models ― Jo Hye-ran, Han Sung-hee, Song Young-shim, and Kim Hye-ran ― who were the first to receive walking and charming educational programs.In 1992, Lee So-ra opened a new era of the model industry by winning the "Super Model Competition," and fashion modeling became accepted as an official occupation. Lee So-ra continued her career not only as a fashion model but also as a celebrity. She became a role model for the younger generations, paving the way for the next generation of fashion models ― the occupation which had been, until then, shared by actresses, comedians, and anchors.As time passed, the ex-super model premium languished. Instead, rising models in global collections gained attention in the market.Park
May 31, 2015