Mercedes E-Class cruises to record sales
New look, updated safety features charm local customersBy Park Jin-haiMercedes-Benz Korea has beaten its long-time rival BMW in the Korean market for the first time. The German luxury carmaker sold a record-high 3,310 vehicles here last month, up 42.4 percent from a year earlier on the rising popularity of its premium sedan E-Class. Domestic motorists bought up a total of 1,666 E-Class models in April, making it the country’s best-selling imported car, according to data from the Korea Automobile Importers and Distributors Association (KAIDA). Although German automakers are the market players in the imported car segment, it is a commanding feat for the company, since the title has been long held by its rival, BMW’s 520d.“The E-Class chalked up sales of 4,289 units during the first quarter, up 61.6 percent from a year ago. It has boosted the performances of Mercedes-Benz Korea this year,” a KAIDA official said. The German manufacturer has been doubly crowned to have its two E-Class models - the E 220 CDI Avantgarde and E 300 - become the top-selling cars in both
