Local food firms eye alternative meat market
A burger made with a meat substitute product by Beyond Meat / Courtesy of Beyond MeatBy Kim Jae-heunLocal food firms and fast food franchises are offering a diverse range of plant-derived menu items as a new consumption trend growing in popularity among millennials is prompting them to seek vegan and alternative meat food products.The domestic market for processed food has displayed stagnant growth for some time and food companies were in need of new growth engines.The country's biggest instant noodle maker, Nongshim, said Tuesday it will accelerate its vegan food business and produce alternative meat products. Another food manufacturer, Pulmuone, recently unveiled plans to become a leading company in producing vegan meat. Global coffee shop chain, Starbucks, revealed a mid-to-long-term plan for sustainability involving collaborations with alternative meat manufacturing firms to develop replacements for beef, pork and chicken.“We expect demand for substitute meat to increase as customers are continuously consuming food based on their values,” a Starbucks official said.The
