Naver, Shinsegae to open online luxury goods store
French fashion brand Louis Vuitton's pop-up store at Shinsegae Department Store in Gangnam, Seoul, last Aug. 3. Courtesy of Shinsegae Department StoreBy Kim Jae-heunNaver and Shinsegae International plan to launch an online luxury boutique in June or July this year, seeking to gain an edge in the highly competitive e-commerce sector.Naver told local analysts recently that it aims to open 1 million shops on its Smart Store shopping platform and account for up to a 30 percent share of the local e-commerce market over the next four years. Naver Shopping's share of the local e-commerce sector stood at 17.4 percent last year.Naver said it anticipates demand for luxury goods to continue rising in Korea. The luxury goods sector was the least affected by the COVID-19 pandemic in Korea, with the country's top retailers ― Shinsegae, Lotte and Hyundai department stores ― reporting better-than-expected revenue results.Shinsegae, which owns Korea's largest importer of luxury goods ― Shinsegae International ― is teaming up with Naver to sell more luxury goods through the country's dominant web por
