Lotte, E-mart, CJ ENM vie to acquire W Concept
W Concept Korea's corporate image / Courtesy of W Concept KoreaBy Kim Jae-heunEBay Korea is not the only target of acquisition by Lotte Shopping and E-mart. The two retail giants, along with CJ ENM, have made it on the shortlist to acquire W Concept Korea, the country's leading women's fashion shopping mall. Its operator, IMM PE, is discussing the final price with the candidates.IMM PE has whittled down the finalists for the main bidding, and the private equity fund (PEF) is expected to decide the winner within this month.Lotte Shopping, E-mart, 11STREET and CJ ENM were included in a shortlist revealed last December. However, 11STREET has dropped out before the main bidding.The remaining three contenders are very interested in buying the shopping platform, which ranks No.1 in the women's online fashion market. W Concept Korea currently holds a 30 percent share of the women's online fashion market and ranks at No. 2 in the overall online fashion mall industry after Musinsa. Musinsa's main customers are men and it once also considered acquiring W Concept to beef up its women's fashion
