No Brand Pizza accused of copying GOPIZZA
Models hold pizzas from No Brand Pizza at a restaurant in Seoul, March 10. Courtesy of Shinsegae FoodBy Kim Jae-heunNo Brand Pizza, a pizza chain newly launched by Shinsegae Food, has been accused of copying the product concept and store interior of GOPIZZA, another local pizza franchise, according to industry officials Wednesday.GOPIZZA's restaurant in Daechi, southern Seoul / Courtesy of GOPIZZAGOPIZZA, which claims it makes the fastest pizza in just eight minutes, developed a high-temperature smart oven which it says cooks pizza quickly to compete with international pizza restaurants, as those take 13 minutes on average to make a pizza. This technique has helped GOPIZZA to open over 100 restaurants across the country in the six years since first starting out with a food truck in 2016, the company said.GOPIZZA officials claimed that Shinsegae copied its sales and operational knowhow when it opened its first No Brand Pizza restaurant right across from GOPIZZA's store in southern Seoul, March 10. “We spent a lot of money developing the oven used at our franchise restaurants. Bu
