Competition over premium burger market heats up in Korea
Customers wait in line to enter Busan's first Shake Shack restaurant that opened on July 11, 2019. Courtesy of SPC GroupBy Kim Jae-heunThe competition is heating up over the country's rapidly growing premium burger market, as local consumers are willing to pay more for high-quality fast food, according to fast food industry officials Sunday.According to the market research company Euromonitor International, the size of the hamburger market here hit 2.96 trillion won in 2020, up by 28.6 percent from 2.3 trillion won ($1.89 billion) in 2015. In 2021, the market reached 4 trillion won as more fast food franchises launched premium burger brands attracting an increasing number of young fast food lovers.SPC Group pioneered the premium hamburger market by bringing the U.S. fast casual restaurant chain Shake Shack here six years ago. Its popularity has continued as it introduces new burgers every year, and SPC now operates 20 branches across the nation.In January, renowned British chef Gordon Ramsay brought his burger restaurant brand, named simply “Gordon Ramsay Burger,” to Seou
