Musinsa's counterfeiting scandal pours cold water on online luxury market
Fake Essentials T-shirt sold on Musinsa's online shopping mall / Courtesy of KREAMBy Kim Jae-heunA counterfeiting scandal involving Korea's largest fashion platform, Musinsa, has raised concerns among online luxury goods sellers that the recent incident could pour cold water on the rapidly growing online resell market, according to retail industry officials on Wednesday.In January, Naver's online resale platform KREAM argued that Musinsa was selling fake apparel via its Essentials brand. Musinsa instantly refuted the claim by saying that it has confirmed an official authentication process with the global distributor of Essential. But its mother company, Fear of God, confirmed that Essential items sold at Musinsa are imitations. “We knew such a scandal would break out soon. In the online luxury market, counterfeiting issues are inevitable and we have been striving to fight the problem,” an online luxury fashion mall official said. Another luxury e-commerce firm also expressed concerns over customers becoming increasingly reluctant to purchase expensive brand-name products
