Musinsa to check authenticity of imported luxury goods
A staff member from Trade related IPR Protection Association inspects the authenticity of luxury brand Givenchy's mini bag at Musinsa's warehouse in Yeosu, Gyeonggi Province, on June 10. Courtesy of MusinsaBy Kim Jae-heunMusinsa will conduct a full-scale inspection on its imported luxury goods in collaboration with the Trade related IPR Protection Association (TIPA) so as to ensure they are dealing only with authentic products, Korea's largest online fashion company said Monday. TIPA is a local non-profit organization that has been established to protect intellectual property. It is unknown whether Musinsa has ever before checked the authenticity of foreign products it imports.Musinsa is one of Korea's largest fashion platforms.The decision came after Musinsa's counterfeiting scandal in January when it was caught selling fake apparel of the American contemporary brand Essentials. The company said it imported Essentials' items through one of the company's official retailers, but instead they received imitations.Musinsa expects TIPA to filter out counterfeit luxury products that are st
