'Global firms look to Korea for inspiration and trends': Kantar CCO
Kantar Group's Asia-Pacific Region Chief Client Officer Tim Kelsall poses in front of the Korean branch's office in Yeouido, on June 30. Courtesy of Kantar Korea By Kim Jae-heunMany Korean companies have the potential to become international household names after the COVID-19 pandemic as Asia's fourth-largest economy has emerged as a driving force for global innovation and cultural changes, according to the executive of a global brand consulting firm.“There has been a huge cultural movement as Korea takes its place on the global stage, be it 'Squid Game' saving Netflix's 2021 third quarter earnings, dominating the world's beauty trends or dominating the world mobile handset market,” Tim Kelsall, Kantar Group's chief client officer (CCO) of Asia-Pacific Region, said during an interview with The Korea Times on June 30.“Over the past few years, there has been a rise of Korean culture and innovation and this has made global firms look to Korea for inspiration and trends
