Gmarket, Auction's 'Big Smile Day' festival gain popularity
“Big Smile Day” promotional poster Courtesy of GmarketBy Kim Jae-heun“Big Smile Day,” the country's largest shopping festival hosted by e-commerce firms Gmarket and Auction, is enjoying huge popularity in its ninth year. The festival is being held from May 16 to 27 ― and it is the first year of Big Smile Day since the two online platforms combined with Shinsegae Group.All of Shinsegae's online retail units including SSG.com and W Concept participated in the sales event to maximize the benefits for their customers. There are items exclusively on sale for Big Smile Day and Shinsegae also prepared discount e-coupons to stimulate consumer sentiment. This year's Big Smile Day gathered some 30,000 sellers online. The shopping festival increased the number of its sponsorship partners from three to six by adding L'Oreal, Nongshim and Roborock.Global IT companies like Apple, Samsung Electronics and LG Electronics have joined the mega sale as well. Compared to last year's Big Smile Day, the number of participating brands increased by 10 percent this year. Here, Gmarket
