Starbucks, Twosome, Ediya pressed to lower prices amid falling coffee bean prices
A customer pays for his beverage order at a Starbucks Korea store in Seoul, Feb. 22. Korea Times fileBy Kim Jae-heunStarbucks, Twosome Place and other coffee chains are facing growing pressure from consumers to cut their beverage prices as the falling costs of imported coffee beans make it less expensive to produce a cup of joe, according to industry officials, Friday.According to the Intercontinental Exchange Futures in New York, the future price of Arabica bean fell from $2.40 (3,144 won) at the end of 2021 to $1.60 as of July 31. Arabica beans account for 60 percent to 70 percent of global coffee consumption. Pointing this out, consumers called for lowering the prices of coffee drinks at major franchise stores such as Starbucks Korea, A Twosome Place and Ediya Coffee, which all raised their prices last year by between 100 won (8 cents) and 700 won. “I read on the news that the price of coffee beans has fallen recently. Why aren't coffee franchise brands not lowering their beverage prices? They were fast in raising prices when international coffee bean prices rose,” sai
