SPC puts hold on opening of Maison de PB in NYC
Maison de PB store at Changi Airports International in Singapore / Courtesy of SPC GroupBy Kim Jae-heunSPC Group Chairman Hur Young-inThe country's food and confectionery giant SPC Group has been desperate for overseas expansion, as its mainstay businesses in the local market have already peaked and reached the saturation point.SPC successfully exported its flagship bakery brand Paris Baguette abroad, including opening a location in the symbolic Times Square in New York City, but some critics say the brand still struggles in terms of brand recognition outside the Korean Peninsula.Despite this, SPC Group was attempting to push its ambitious expansion plan focusing on the United States by reviewing a possibility to open a high-end restaurant brand named Maison de PB in New York. Jack Moran, a former global CEO of Paris Baguette for Americas & Europe, said earlier in an interview with U.S. media outlet Thrive Global that Maison de PB would debut in the U.S. market sometime last year. However, New York was harshly hit by the COVID-19 pandemic, leading to suspension of SPC Group's pla
