Hyundai, Kia win five awards at int'l advertising festival in NYC
Smaht Pahk ad / Courtesy of Hyundai MotorBy Kim Jae-heunHyundai Motor and Kia Motors said Friday they won five main prizes at 2020 New York Festivals Advertising Awards, one of the top three industry events in the world. Hyundai Motor's TV commercial “Smaht Pahk,” both produced and managed by the South Korean car manufacturer's American branch, won two first prizes for the “Best Use of Humor” and “Casting” and a second prize for “Script and Copywriting” in the film craft category.“Smaht Pahk” runs for 60 seconds and it was aired in the middle of the Super Bowl in February. Hollywood actors Chris Evans, John Krasinski, Rachel Dratch and former Major League Baseball star David Ortiz appeared in the commercial and they act with a “big surprise” upon seeing Sonata's remote smart parking assist (RSPA) function. The commercial received attention from viewers to rank second on the USA Today Super Bowl Ad Meter asking for their favorites among the 62 commercials aired during the National Football League's championship fi
