Will Chanel follow Hermes to sell handbags online?
Hermes' Birkin Bag / Korea Time fileBy Kim Jae-heunChanel opened its online store here in 2018 but it has seen limited sales of cosmetics due to its headquarters' management policy. It could be seen as Chanel's last shred of pride to maintain the policy of selling their handbags and clothes in exclusively offline boutiques. Yet it is not out of the realm of possibility that it could soon start selling these traditionally offline products online, as Hermes does.Hermes, which launched its online service June 3, showed how successfully a luxury brand can transition to online sales with most of its luxury items selling out on the day the service was launched. Nearly all the items from slippers priced in the 800,000 won range to comparatively cheaper handbags priced at 2 million to 3 million won went out of stock. The demand for Hermes items exceeded the supply online. There are four handbag types available for sale in the women's section as of June 14.This totally went against the theory proposed by so-called experts that people will not purchase luxury items online because they want to
