COVID-19 pushing Orion to target in China, Vietnam
Orion Vice Chairman Huh In-cheol introduces the company's mineral water Jeju Yongamsu during a press conference in Gangnam, Seoul, last November. / Courtesy of OrionBy Kim Jae-heunOrion is aiming to increase its presence in China and Vietnam by launching its signature Jeju Yongamsu mineral water as the confectionary company is seeing faltering sales in the local market.The firm has been hit hard by the spread of COVID-19 as stores around the country have suspended operations or closed amid a shift toward online shopping by customers. Additionally, the government ban on the spending of financial relief payments at conglomerates' offline stores could have contributed to a weak demand for Orion products.The firm decided to focus on Asia after seeing a respective increase of 11 percent and 13 percent in revenue and operating profit there years-on-year. In China, Orion increased its market share to 18.5 percent, earning 88.3 billion won in sales, last year. “Retail businesses in China and Vietnam are continuing to grow faster-than-expected with Orion seeing an increased profit margi
