BTS comeback sparks tenfold hotel price hikes, forced cancellations
The return of K-pop juggernaut BTS is fueling an economic boom in local commercial districts, but it has also triggered a wave of price gouging, with hotel rates soaring tenfold and guests reporting forced cancellations. Local governments say they plan to crack down on such practices, but critics argue they lack effective tools to impose real sanctions. After the group’s 2026 world tour schedule was announced, accommodations in Goyang (Gyeonggi Province), Busan and Seoul — the confirmed Korean stops — sold out almost instantly. Major hotels near the stadium in Goyang are already fully booked for the concert dates of April 9, 11 and 12. According to industry sources Tuesday, rooms at Sono Calm — 826 rooms, 730,000 won ($500) per night — and the Gloucester Hotel — 422 rooms, 600,000 won per night — are fully booked. Smaller lodgings are also filling up fast as inquiries flood in. Local businesses are celebrating the BTS effect. “The local commercial district, which struggled after the pandemic, is vibrant again,” said Na Do-eun, a representative for small businesses in Goy
Jan 22, 2026By Hankookilbo