Buldak’s success earns Samyang honorary street name in Wonju
The global success of spicy instant noodles is now reflected in a city map. On Tuesday, the city of Wonju said it designated a section of Usan-ro in Usan-dong, where Samyang Foods’ local factory is located, as an honorary road named “Samyang Buldak-ro.” The honorary name was assigned to a 1,963-meter stretch from Usan-ro 1 to Usan-ro 264. The distance was chosen to commemorate the year 1963, when South Korea’s first instant noodles, Samyang Ramen, were introduced. “The designation is done to recognize Samyang Foods’ long-standing contributions to the local economy,” city officials said, citing its role in job creation and sustained regional investment. It is the first honorary road name designated in Wonju. The title of Samyang Buldak-ro, however, does not replace the legal address, which will remain Usan-ro. In South Korea, honorary road names are added to existing streets to commemorate individuals or historical events, or to support business activities and international exchange, without altering official addresses. Established in 1989, Samyang Foods’ Wonju plant serves
Jan 21, 2026By Hankookilbo