Major gov't-hosted 'hallyu' festival to kick off this week
Fans of Korean cultural content and global industry leaders will gather in Seoul this week for a large-scale, government-hosted festival celebrating the Korean Wave, or "hallyu." The inaugural "MyK Festa" will begin Thursday for a four-day run at Olympic Park and nearby venues in southeastern Seoul, according to organizers. Hosted by the Ministry of Culture, Sports and Tourism and its affiliate, the Korean Foundation for International Cultural Exchange, the festival will encompass K-pop concerts, a global content industry conference, exhibitions, hands-on experiences and business programs aimed at supporting Korean companies seeking to expand abroad. It will also help promote regional tourism, officials said. The event will kick off with a K-pop concert at KSPO Dome on Thursday, featuring N.Flying, WayV, Lee Young-ji, aespa, ILLIT, Hearts2Hearts, Ahof and Newbeat. Another K-pop concert is scheduled for Saturday with ITZY, NCT's Ten, Chungha, Heize, Lyn, Lee Mu-jin, BE'O and Tnx. The final concert Sunday will spotlight Korean traditional music with performances by groups, such as ADG7 and
Jun 17, 2025By Yonhap