Sool Company aims to globalize Korean alcohol traditions
Julia Mellor, right, teaches two participants how to make makgeolli from scratch at an event run by The Sool Company. Courtesy of The Sool CompanyBy Emma SparkesTucked away in a pocket of Seoul's Gwangjang Market is Hosunseng, an eye-catching business that departs from the more traditional food carts and restaurants surrounding it. This place, with bright orange signage, neon lighting, and a window-fronted walk-in refrigerator, is a trendy establishment dedicated to traditional Korean alcohol. It is here that The Sool Company is holding its work dinner.Dedicated to fostering knowledge and appreciation of traditional Korean alcohol, or sool, the members of The Sool Company have a passion that is palpable, even in casual conversation.The Sool Company runs hands-on makgeolli brewing classes. Courtesy of The Sool Company“This is a precious bottle ― they only do one batch a year,” said The Sool Company Managing Partner Valentin Janiaut, holding up a bottle of Oh! Mija-ssi makgeolli, which is flavored with omija berries. Among the incredibly extensive selection of makgeolli, so
Aug 22, 2023By Jon Dunbar