Interview Booking.com appealing to Koreans with distinction
By Kang Seung-wooAmid an ever-growing appetite for travel-loving Koreans to get away, an increasing number of global online travel agencies (OTAs) have been flocking here to encourage use of their platforms.Justine Lim, Booking.com's North Asia regional manager, speaks during a press conference in Seoul, March 12. / Courtesy of Booking.comBooking.com, one of the leading travel e-commerce companies in the world, is no exception. The Amsterdam-based firm joined the hard-fought Korean market in 2012.However, Justine Lim, the newly appointed Northeast Asia regional manager at Booking.com, exuded confidence that her company has some selling points that differentiate it from other global and local players.“When we just look at the Korean major players, they are more likely focusing on Korean products. But for us, as a multinational company, we actually provide a variety of global selections,” Lim said in an interview with The Korea Times in Seoul, last week. “When they come to our platform there are more benefits they can choose ― Korea, Paris, Las Vegas and wherever they
Mar 21, 2019By Kang Seung-woo