California wooing Korean travelers with undiscovered features
Lindsey Guinn, Visit California's international public relations manager, speaks during the Asia Sales and Media Mission in Seoul, last week. / Courtesy of Visit CaliforniaBy Kang Seung-wooAs the outbound Korean market is fast growing, California and its major cities, one of the top tourist destinations in the United States for Koreans, have stepped up efforts to attract them. And this time, they are appealing to Koreans with lesser-known attractions. According to Visit California, 513,000 Koreans visited the Golden State in 2018, with the number being projected to grow to 545,000 this year. Taking a closer look, Los Angeles welcomed 335,000 Korean into the city and San Francisco saw 160,000 Korean visitors last year.One of Visit California's hidden gems has been Sacramento, the capital of California that is little known to Koreans.“Sacramento has a really great craft beer scene with lots of good microbreweries. Also, all the dining is farm to folks. Areas around Sacramento are a lot of farm lands and are very agricultural. Everything we get in restaurants is fresh and local an
Apr 18, 2019By Kang Seung-woo