'Beverage market changing for more tea consumption'
Tea sommelier Cho Tae-san brews coffee and tea at his shop, Bacio, May 8, Seoul. /Korea Times photo by Bahk Eun-jiBy Bahk Eun-jiCoffee is the most sought-after and consumed beverage in Korea, but the number of people seeking tea over coffee is growing, said tea sommelier Cho Tae-san, 58, who has brewed various teas since 2014.Tea sommelier is a certified job to understand the characters of various teas, especially the representative six kinds produced worldwide _ green tea, white tea, oolong tea, yellow tea, black tea and fermented tea _ and to explain each tea's ingredients and effectiveness to consumers. Data also shows the changing trend: The volume of coffee imports, which had been ever growing, fell from 146,000 tons in 2017 to 143,000 tons in 2018, according to the Korea Customs Service. Tea options are gaining popularity at franchise cafes, with sales of Starbucks' tea brand Teavana rising 20 percent from 2017 to 2018 and Ediya Coffee selling 9.4 million cups of tea last year, triple the amount in 2016.Various tea leaves and tea wares are displayed at Cho's shop in Seoul. /Kor
May 14, 2019By Bahk Eun-ji