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CEO & Publisher: Oh Young-jinDigital News Email: webmaster@koreatimes.co.krTel: 02-724-2114Online newspaper registration No: 서울,아52844Date of registration: 2020.02.05Masthead: The Korea TimesCopyright © koreatimes.co.kr. All rights reserved.

Korean cultural heritage gets new brand identity overseas

A sample of a promotional booklet promoting Korea's overseas cultural heritage properties using the “Heritage of Korea” brand identity / Courtesy of Cultural Heritage AdministrationBy Kwon Mee-yooObjects of Korean cultural heritage located overseas received a new integrated brand identity, which will help increase their recognition. The Cultural Heritage Administration (CHA) announced the new brand for overseas cultural heritage, Thursday. According to the Cultural Heritage Protection Act, "overseas cultural heritage" means any objects of cultural heritage taken out of Korea and currently located outside the territory of Korea.The brand identity was inspired by the trigrams ― geon, gon, gam, ri ― used in the Korean national flag. In the logo, the four trigrams are connected like a Mobius strip, symbolizing the historical and cultural exchange that connects the past and the future between Korea and its location. The brand identity's English trademark name is "Heritage of Korea," emphasizing Korea's history that has been handed down to the present.The integrated brand ident

Jan 17, 2021By Kwon Mee-yoo
Korean cultural heritage gets new brand identity overseas

VANK points out cultural, historical distortions in overseas travel guides about Korea

Lonely Planet's “Korea,” Insight Guides' “South Korea” and Dinobibi Publishing's “South Korea: Travel for Kids” / Courtesy of VANK By Park Han-solThe Voluntary Agency Network of Korea (VANK), a civic organization working to promote understanding of Korean culture and history online, has pointed out multiple errors and distortions in several popular guidebooks about Korea published overseas, Thursday.The organization indicated a few factual errors made specifically in the latest editions of Lonely Planet's “Korea,” Insight Guides' “South Korea” and Dinobibi Publishing's “South Korea: Travel for Kids” released in 2019 that are being sold worldwide.Some notable errors published in the guidebooks included statements such as “Taekwondo is a traditional martial art of Korea that has lasted for more than 2,000 years and was learned from the Tang Dynasty,” (Insight Guides) and “Bibimbap is a rice and vegetable stew” (Dinobibi Publishing).VANK clarified that taekwondo did no

Jan 15, 2021By Park Han-sol
VANK points out cultural, historical distortions in overseas travel guides about Korea

The Marianas offers nature-friendly activities from sea to sky

The Mariana Islands have beautiful and biodiverse coral reefs that provide excellent recreational diving and snorkeling opportunities. / Courtesy of Marianas Visitors Authority KoreaBy Jun Ji-hyeThe prolonged global COVID-19 outbreak has led to social distancing, forcing people to refrain from going out and reducing face-to-face meetings. This has brought a lot of changes to people's daily life, and travel is no exception.As people have put more importance on safety, health and contactless activities when deciding where to go on vacation, they have paid more attention to travel to refresh their tired bodies and minds in nature with family or close acquaintances, or travel pursuing a lifestyle of wellness.According to a travel behavior and planning survey issued last September by Consumer Insight, a travel research agency, travel for the purpose of enjoying natural scenery and relaxing increased from 42 percent in January to 52 percent in July last year. In line with these changes, the Marianas Visitors Authority (MVA) Korea introduced nature-friendly activities that can be enjoyed in

Jan 13, 2021By Jun Ji-hye
The Marianas offers nature-friendly activities from sea to sky

Kimchi most popular Korean dish for foreigners: survey

GettyimagesbankGlobal consumers picked kimchi as their most preferred Korean dish, a poll showed Thursday, amid the growing popularity of traditional Korean food, known as hansik, in line with the boom of the country's pop culture around the world.Nearly 34 percent of the respondents said they preferred eating kimchi, trailed by bibimbap with 27.8 percent and Korean-style fried chicken with 27 percent, according to the poll released by the Ministry of Agriculture, Food and Rural Affairs.The survey was based on respondents from 16 major countries around the globe in 2020. Kimchi is a traditional Korean side dish normally made of fermented cabbage, salt and hot peppers. Bibimbap refers to rice mixed with a variety of vegetables and meat.Separate data from the Korea International Trade Association showed exports of kimchi advanced 36.4 percent on-year over the first 10 months of 2020 to reach an all-time high of US$119 million. The poll also showed that 57.4 percent of respondents were aware of Korean food, up 2.8 percentage points from the previous year. The ministry said more people b

Jan 7, 2021
Kimchi most popular Korean dish for foreigners: survey

Hotel Lobby

By Jun Ji-hyeSheraton Seoul D Cube City Hotel offers 'Afternoon Tea Set Holiday Edition' The Sheraton Seoul D Cube City Hotel is presenting an “Afternoon Tea Set Holiday Edition” for this winter instead of its former unlimited strawberry dessert buffet, “All About Strawberries,” which was the hotel's signature dessert promotion.The set is available in the hotel's Lobby Lounge Bar on weekend and holidays until March 28.Assorted desserts including various tarts, fromage mousse, madeleine and hermoso with strawberry are served, along with other small plate dishes to delight the taste buds. These include salmon sushi; king crab and scallop tartare with caviar; mini beef tenderloin with mashed potato; and lobster thermidor.Also, a special welcome drink ― a blend of strawberry puree and milk-based syrup ― and a choice of coffee or tea are offered.JW Marriott Hotel Seoul presents unique boutique wines The Margaux Grill, the flagship grill dini

Jan 7, 2021
Hotel Lobby

Hotels introduce robot services amid COVID-19 pandemic

A KT AI hotel robot delivers towels to guests. KT and Josun Hotels & Resorts signed a MOU, Dec. 17, to use the robots in the latter's new premises. / Courtesy of KTBy Jun Ji-hyeAn increasing number of hotels here are utilizing robots and contactless technologies as part of their efforts to overcome an unprecedented crisis caused by the prolonged COVID-19 pandemic. Information and communication technology-based services help hotels improve convenience and collect necessary data and feedback to develop better methods to protect guests amid the global public health crisis. Josun Hotels & Resorts signed a memorandum of understanding (MOU) with mobile carrier KT last month in a bid to innovate its services by utilizing the power of robotics and artificial intelligence (AI).Under the MOU, the two companies are set to jointly study and develop AI-based services, and employ use of AI robots in Josun Hotels & Resorts, including Gravity Seoul Pangyo, Autograph Collection. The robots, equipped with the advanced Fourth Industrial Revolution technologies, would play a role as a digita

Jan 6, 2021By Jun Ji-hye
Hotels introduce robot services amid COVID-19 pandemic

Traditional Korean alcohol in heart of Seoul

A new batch of makgeolli is wrung from a cloth sack into a vat at Together Brewing in Yeonhui-dong, Seoul, on Dec. 21. / Korea Times photo by Shim Hyun-chulMint, star anise spice up makgeolliBy Kwon Mee-yooThere is a makgeolli brewery located in the quiet yet hip neighborhood of Yeonhui-dong, western Seoul, producing the traditional rice alcohol with unlikely flavors of plum blossom, mint and yuzu. Choi Woo-tack, founder and owner of Together Brewing, gave a hint that the next flavor of the newly established brewery would be star anise, or illicium verum.Makgeolli is the oldest alcoholic beverage in Korea, but Choi breathes new life into the milky grain-based beverage."Liquor largely depends on each customer's preferences. It is important to keep customers from losing interest. That's why craft beer breweries produce a diverse range of beer," Choi said during an interview with The Korea Times on Dec. 21. "That's why I'm creating six basic flavors of Together Brewing's first series ― Yeonhui."The naming, label and pricing are intuitive. The Yeonhui series reflects Choi's interpretatio

Dec 31, 2020By Kwon Mee-yoo
Traditional Korean alcohol in heart of Seoul

24-hour guide to turn everyday life into special trip

Starting a day with Bali-style yoga is recommended as one of the ways of looking back on past travel memories and reviving a travel atmosphere. / Courtesy of ExpediaBy Jun Ji-hyePeople's thirst for travel has been on the rise as they have been unable to go abroad for fears of COVID-19 infections amid the prolonged pandemic. In an effort to help people relieve this thirst and evoke vacation vibes in their daily life, global travel agency Expedia has proposed various methods to bring up past travel memories and revive a travel atmosphere. The methods include wearing clothes bought on a trip, lighting exotic scented candles and cooking up memories through using the local cuisine from a past trip.Trying these out on weekends could turn an ordinary day into a sentimental journey and create the positive mood of a real trip.9 a.m. ― start your day with Bali-style yogaPeople often open their eyes early in the morning at a travel destination without the aid of an alarm. They also get up early to see the sunrise or head out at dawn to taste the unique local breakfast menu. For those who want t

Dec 30, 2020By Jun Ji-hye
24-hour guide to turn everyday life into special trip

Hotel Lobby

By Jun Ji-hyePark Hyatt Seoul presents 'Winter at the Park Package' Park Hyatt Seoul is offering the “Winter at the Park Package,” a seasonal getaway promising comfort and relaxation in the middle of winter. Available for stays until Feb. 28, the package combines one night in a Park Hyatt guestroom with 100,000 won ($91) in dining credits that guests can spend on room service and at all hotel restaurants, in addition to a gift of Aesop hand cream.Dining credits can also be spent on alcoholic beverages, further enhancing the festive spirit. Room service dinner offers an epicurean dining experience in comfort and privacy amid captivating urban views, conjuring the perfect in-room vacation ambience. Park Hyatt Seoul rooms feature floor-to-ceiling glass windows that usher in dynamic views of the city by day and sparkling nightscapes after sunset, creating the ideal setting for an in-room stay. Guests choosing a suite are presented with a complimentary bottle of wine and access to the hotel sauna. The early bird su

Dec 24, 2020By Jun Ji-hye
Hotel Lobby

Closer to nature: 4 locations for contactless road trips

Heonhwa-ro in Gangneung, Gangwon Province, is the closest road to the sea in Korea. / Courtesy of Korea Tourism OrganizationBy Jun Ji-hyeAs an increasing number of people have been looking for safer getaways amid the prolonged COVID-19 pandemic, road trips where travelers use their own cars have been gaining growing popularity as a means of reducing the risks of face-to-face interactions while traveling.The public health crisis that has lasted for about a year has also brought changes in travel patterns as more people this year opted to visit beaches and rural areas seeking safer travel opportunities in less-crowded destinations, according to a report by Kim Eun-hee, a research specialist at the Korea Tourism Organization. A road trip offers tourists the perfect opportunity to go off the beaten path, enjoy scenic views and get closer to nature in the privacy and comfort of their cars, all while enjoying the flexibility and freedom this style of travel offers.Here are four locations perfect for road trips to refresh tired bodies and minds, recommended by Agoda, one of the big-name onl

Dec 22, 2020By Jun Ji-hye
Closer to nature: 4 locations for contactless road trips
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