KTO wins tourism award for 'Rhythm' videos
A scene from “Feel the Rhythm of Korea,” a video series promoting tourism. The series, produced by the Korea Tourism Organization, won an award at the Tourism Innovation Summit in Spain. / YonhapBy Bahk Eun-jiThe Korea Tourism Organization (KTO) said Wednesday that the organization won an award for its promotional video series “Feel the Rhythm of Korea” at the Tourism Innovation Awards 2020, held during the recent Tourism Innovation Summit in Seville, Spain.The awards are given to institutions and tourism companies around the world that apply innovative business models or technologies in the tourism sector. It is divided into five categories: customers' experience, artificial intelligence (AI) and data analysis, digital campaigns, sustainable tourism projects, and new business models. The KTO's promotional video won the award for best digital campaign.“Feel the Rhythm of Korea,” a series of two-minute clips, introduced major cities here that are frequented by overseas tourists. Three videos, each about Seoul, Busan and Jeonju were released on the K
Dec 2, 2020By Bahk Eun-ji