'Hong Kong Super Fans' to boost city's tourism recovery
Kim Yoon-sun, left, a Korean living in Hong Kong and one of the “Hong Kong Super Fans” selected by the Hong Kong Tourism Board (HKTB), appear in traditional snack store Yiu Fung during a virtual tour organized on Feb. 9 by the HKTB for other Super Fans around the world. Kim shared her favorite ways to spend Chinese New Year in Hong Kong. / Courtesy of Hong Kong Tourism BoardBy Jun Ji-hyeThe Hong Kong Tourism Board (HKTB) has launched its first global fan-engagement program, dubbed “Hong Kong Super Fans,” to accelerate its promotional efforts as part of the post-COVID-19 tourism recovery plans.The HKTB has been recruiting Super Fans ― people with social influence and a heartfelt connection to Hong Kong ― after receiving recommendations from the HKTB's worldwide offices in 20 key markets in Asia, Australasia, Europe, Africa, the Middle East and the Americas. About 220 Super Fans, including YouTubers and Instagrammers, were selected from around the world, including 20 from Korea.The HKTB said the role of these Super Fans would be similar to that of honorary ambas
Feb 17, 2021By Jun Ji-hye