Woods Ads Disappear
No advertisements featuring Tiger Woods have run on U.S. prime-time television broadcast networks or 19 cable channels since late last month, after reports of his extramarital affairs, Australia's Sydney Morning Herald reported.
The last prime-time ad featuring the 33-year-old golfer was a 30-second Gillette spot on No. 29, according to marketing and media giant Nielsen Company. Woods also was absent from ads on a number of weekend sports programs, including NFL games, Nielsen said.
"Last weekend there wasn't any advertisement during those games," said Aaron Lewis, a spokesman at Nielsen.
The No. 1 ranked golfer's standing with the public has plunged in the wake of reports of infidelity that followed a car accident outside his home near Orlando, Fla.
Woods' ranking among celebrity endorsers plunged from 6th to 24th, according to the Davie Brown Index, which is used to gauge the ability of personalities to influence shoppers.
Woods has endorsement agreements with Accenture, Nike, PepsiCo's Gatorade, Tag Heuer International watches, Electronic Arts and Procter & Gam
Dec 9, 2009