'Design doesn't have to be pretty to be lovely'
Kim Bong-jin, CEO of Woowa Brothers, speaks during a design seminar held as part of the Seoul Design Festival Dec. 8-11. / Courtesy of PrainBy Yun Suh-young"Does design have to be pretty?" Kim Bong-jin, CEO of Woowa Brothers, asked a crowd of designers and design students during a lecture at the Seoul Design Festival that ended last week."No, but it can still be lovely," he said, referring to his own brand, "Delivery Nation," which is representative of Woowa Brothers. Delivery Nation was revolutionary when it first came out in 2012, completely changing the dynamics of the delivery applications industry with just a simple click on an app. Not only was the service sensational, but also its brand image was far from pretty. In fact, it positioned itself as an "unpretty" weird brand that comes up with wacky ideas and marketing that make people smile. Its unique font also gained many fans.Kim said being Baemin (the short form of what people call the Delivery Nation), was equivalent to being oneself."When you start becoming aware of the people around you, you start designing
Dec 20, 2016