Female designer eyes Asian men's grooming
Hellen Choo, founder and CEO of Art and Design International, poses at the company’s office in Mapo-gu, western Seoul, Wednesday. /Korea Times photo by Park Jae-hyukBy Park Jae-hyukThe men’s grooming products market in Korea, which has rapidly grown in recent years, is expected to total 1 trillion won ($825 million) this year, as Korean men ― including those in their 40s and 50s ― have recently begun to pay more attention to their appearances.Yet, few options have been available in the domestic market for Korean men, most of who tend to have thick and coarse hair, unlike Caucasian men’s thin and pliant hair.So, CEO Hellen Choo of Art and Design International launched men’s lifestyle brand Swagger dedicated to Asian men in 2011.The brand seeks to expand its presence next year through well-known drugstore chain Watsons, in the newly emerging markets of China and Southeast Asia.“At first, our company had only helped design products of other cosmetics makers,” the designer-turned-entrepreneur said in an interview with The Korea Times, We
Dec 29, 2016By Park Jae-hyuk