Ad agency CEO says 'business creativity' key to success
Kevin Koh, CEO of DDB Korea, an advertising agency, poses in front of the words that embody his company's and his belief in what makes for success in the business. / Courtesy of DDB KoreaDDB Korea chief stresses 'win-win' mindset for clients, companyBy Kim Ji-sooOn New Year’s first Monday, workers at ad agency DDB Korea were already busy attending to business.The casually dressed mostly 30-somethings walked hurriedly about as if already under a deadline. It is here in this office that Kevin Koh, 50, sits as CEO, catering to such global companies as IKEA, LEGO, and Henkel, as well as Korean companies.Asked what message he delivered to his employees at this year’s commencement meeting, Koh said he asked his employees to work efficiently.“This year, it will be about working efficiently,” Koh said. “Or simply put, don’t hold meetings that do not add value, and don’t attend a meeting if you have no value to add.”He also asked employees to prioritize the company over their respective divisions, and to respect colleagues in this industry, wher
Jan 4, 2017