Dongbu Pursues Customer Satisfaction, Ethical Management
By Lee Hyo-sik
Staff Reporter
Dongbu Insurance seeks to become a sustainable global enterprise in the 21st century by maximizing customer satisfaction, practicing ethnical management and creating an employee-friendly workplace, company CEO Kim Soon-hwan said.
Kim also said the non-life insurer has adopted an internationally competitive management system and built strong overseas business networks, emerging as one of the world's most profitable companies.
``There are six key shared values in our corporate culture: customer-centered, field-oriented, professionalism, a challenging spirit, practice-oriented and reliability-based. We have been instituting these values that incorporate character and innovation in the insurance business to satisfy our customers and help our workers put them into action,'' the CEO said.
Kim said Dongbu Insurance started as the nation's first auto insurance company, putting top priority on making its customers happy with the philosophy of ``people are served ahead of automobiles,'' adding that it will continue to develop new sales channels, intro
Mar 17, 2010