ChatGPT launches conversational shopping research tool
OpenAI has launched a new shopping research feature in ChatGPT, aiming to transform the way users explore and compare products before making purchasing decisions. The feature is designed to create a more personalized and convenient shopping experience by enabling users to conversationally discuss products they are looking to buy directly with the artificial intelligence (AI) chatbot. Regardless of their subscription status on the platform, users can access the feature by describing their needs. ChatGPT scans the web for product options, prices, reviews and related images. Depending on the product, ChatGPT can also ask follow-up questions about budget, preferred features and styles to help refine its recommendations. As a result, users get a personalized buyer’s guide, including top picks, side-by-side comparisons and direct links to purchase items. OpenAI said the feature respects user privacy, with no personal data shared with merchants, and that all results are generated organically from publicly accessible sources. When testing it with a search for “good sneaker-type shoes for wint
Nov 25, 2025By Lee Gyu-lee