Not a Whopper fan? Burger King says 'no problem'
Burger King, the fast food franchise giant known for its Whopper burgers, has launched a new lineup tailored to meet the demands of Korean consumers, according to BKR, the operator of Burger King, on Wednesday. Krispper, a lineup of chicken burgers, is the company’s new platform for its expanded menu options. The company launched two Krispper burgers during a press conference at one of its Seoul locations and will offer them at all restaurants nationwide on Thursday. The company also unveiled the campaign phrase, “I don’t like Whopper, but I love Krispper.” The company said it launched the new burgers after confirming the rising demand for chicken burgers among consumers in Korea. It launched Krispper for the first time in Asia after its headquarters in Florida approved the region-specific menu options. “Compared to other countries, Korea showed higher demands for chicken burgers,” Park Jin-a from BKR’s external affairs division said. “We started developing the new platform last year ahead of other countries. Because of Korea’s unique global position in food markets, we
Apr 23, 2025By Ko Dong-hwan