Kiehl’s launches on Coupang’s R.LUX to expand luxury beauty offerings

Global Skincare Brand Kiehl’s joins R.LUX / Courtesy of Coupang

R.LUX, Coupang’s dedicated luxury platform, announced the official launch of global skincare brand Kiehl’s on Tuesday, expanding its premium beauty portfolio.

To celebrate the debut, R.LUX is offering a special promotional event through Sunday.

With over 170 years of heritage rooted in New York, Kiehl’s is renowned worldwide for its high-quality skincare products, including cult favorites like its Ultra Facial Cream and Lip Balm #1. The brand’s arrival on R.LUX underscores Coupang’s ongoing strategy to diversify and elevate its luxury beauty offerings.

During the launch promotion, R.LUX is featuring a wide array of Kiehl’s signature skincare and body care products. Highlights include the alcohol-free Calendula Herbal-Extract Toner and the Clearly Corrective Dark Spot Solution Essence, which is designed to visibly improve uneven skin tone and reduce dark spots.

Other standout products include Crème de Corps body lotion, Liquid Hand Soap and the classic Original Musk Eau de Toilette.

Customers who purchase Kiehl’s products during the promotion will receive a complimentary Daily Care Kit, which includes travel-sized versions of the Ultra Facial Cream and the Ultra Light Daily UV Defense Sunscreen.

All orders are delivered through Coupang’s fast Rocket Delivery service and arrive in exclusive R.LUX signature packaging. Coupang WOW members are eligible for 10 percent cash back, with an additional 4 percent cash back for those using the WOW Card. Daily cash back is capped at 150,000 won ($105).

“We are continually expanding the range of brands available on R.LUX,” a Coupang official said. “Through partnerships with leading global names like Kiehl’s, we aim to offer customers an unmatched selection of premium beauty products.”