Maxim Plant has coffee lovers buzzing
Maxim Plant, located in Seoul’s upscale Hannam-dong neighborhood, has created a buzz among coffee lovers with its offers of unique experiences. Since its launch in 2018, Maxim Plant has attracted over 1.31 million visitors as of the end of last year, reflecting its steady popularity. The venue, operated by Dongsuh Foods, is themed around Maxim, the company’s flagship instant coffee brand. The venue stands apart from typical cafes in Korea by offering a coffee experience that engages all five senses. It also appeals to coffee enthusiasts eager to craft their own version of the world’s best cup. On Maxim Plant's third floor, the Brewing Lounge offers a standout feature called Synesthesia Coffee, a fully customizable experience designed to enhance the way visitors enjoy their coffee. Using a tablet, guests select their preferences for aroma, acidity and roast level. Based on their choices, the system recommends one of 16 specialty coffee drinks Maxim Plant offers. The lounge then provides a guided explanation of the selected coffee, along with curated music or poetry to complement the
Apr 24, 2025By Ko Dong-hwan